High-impact sales events for furniture stores.
We run the events, the ads, the video, and the signage that flood independent furniture showrooms with qualified buyers — and we get paid on the results we create, not promises.
No retainers to gamble on. We partner with one store per market and earn a share of what the event produces.
Discounts alone don't move floors anymore.
Independent furniture stores are competing against national chains, online giants, and shrinking foot traffic. A "20% off" sign in the window isn't an event — it's wallpaper. The stores winning right now give shoppers a real reason to buy now, warm up buyers before they ever walk in, and turn one event into a quarter's worth of revenue.
- ✕ Slow weekends with no reason for shoppers to come in now
- ✕ Ad spend that drives clicks but not measurable showroom traffic
- ✕ Aging inventory tying up cash on the floor
- ✕ Marketing "experts" who've never sold a sofa
- ✕ No way to know what actually drove the sale
Everything your sales event needs — built and run by us.
You keep selling furniture. We build the whole machine around a high-impact event: the offer, the ads, the creative, the signage, and the people on the floor. One partner, one accountable team.
In-Store Sales Events
The centerpiece. We design the offer, urgency structure, and game plan that turns a normal weekend into a can't-miss event shoppers plan around.
Meta & Digital Ad Campaigns
Facebook and Instagram campaigns engineered for showroom visits — pixel-tracked, audience-tuned, and built to put your event in front of every buyer in your radius.
Video & Creative Production
Scroll-stopping video ads, product videos, and graphics produced in-house. Made for furniture buyers, not generic stock-photo fluff.
Signage & In-Store Branding
Window graphics, banners, easel signs, and floor collateral — printed and ready to install so the event looks as big in the store as it does online.
Event Sales Crew
Trained closers on your floor for the event when you need them — funded out of our share, so you add firepower without adding payroll risk.
Tracking & Attribution
You see what's working: ad spend, traffic, and revenue tied together so the event is measured on real sales — not just clicks and likes.
The EPIC Funnel
Every event runs on the same four-stage system. It's how we turn ad impressions into people standing in your showroom ready to buy.
Event Framing
An offer and a deadline that give shoppers a real reason to come in now — not "someday."
The offer & the deadlinePriming Sequence
We warm up buyers before they visit, so they walk in ready to buy — not just browse.
Warming up buyersIntent Capture
We build a pipeline of interested buyers and keep your store in front of them across platforms until they show up.
Building the buyer listClose-Rate Lift
The whole journey removes uncertainty, so shoppers commit faster and your floor's close rate climbs.
Helping you closeYour store stays yours.
Handing your floor to a "sale event" company is a real risk — we get it. Here's how we make sure it isn't one.
You stay in control
It's your store, your brand, your name on the building. No offer, no ad, and no sign goes live without your sign-off.
Built for profit, not a fire sale
The offer is engineered to move volume and protect your bottom line — not slash everything to the bone and hope it works out.
Your reputation stays intact
No circus, and no never-ending discount that trains your regulars to wait for the next blowout. The event ends; your brand stays strong.
Our money's on the line too
We fund the crew and earn only when the event performs. We have every reason to run it right — not fast and sloppy.
Built on results that can't be faked.
We measure ourselves on one thing: the lift we put on the board for the stores we partner with. Here's the shape of it.
Monthly revenue lift
How much higher your monthly revenue runs during the event versus a normal month — where you land depends on your store's history, reputation, and budget.
Upfront retainers
We earn on performance — a share of the profit or the sales the event drives — so we only win when you do. No monthly fee to gamble on.
Market exclusivity
When we partner with your store, we lock your market. We will not run the same playbook for your competitor.
These guys simply outwork everyone. Nothing slips through the cracks — every sign, every ad, and every detail on the floor was dialed in. They treated my store like it was their own and made sure we took full advantage of every single opportunity.
The attention to detail is on another level. They don't cut corners and they don't leave money on the table — if there's a way to drive one more sale, they find it and they execute. Hardest-working team I've ever partnered with.
What could an Epic event do for your store?
Our partners run 2.6× to 5× their normal monthly revenue during an event. Where you land depends on your store's history, reputation, and marketing budget. Adjust the sliders to estimate yours.
Estimate only, based on past partner results. Actual lift varies by market, inventory, execution, and conditions. Not a guarantee of results.
We don't take every store. We take the right one.
Because we lock your market and put our own money and crew behind your event, we're selective. You're likely a fit if:
- ✓ You're an independent furniture retailer with a real showroom
- ✓ You can handle the surge in deliveries, pickups, and warehouse work a big event brings
- ✓ You want growth and you're open to running a proven playbook
- ✓ Your market doesn't already have an Epic partner
One market. One partner.
We only run one store per market at a time. Once a market's taken, it's closed until that partnership ends. Check whether yours is still open before a competitor does.
Check my market →
Furniture-only. Event-driven. Obsessed with results.
Epic Promo Guys was born from a simple idea: if we out-learn, out-prepare, and out-execute everyone else, our partners always win. We don't chase trends — we study buyer psychology, test relentlessly, and run events in 3–5 month cycles that perform in the real world, where results can't be faked.
We're a small, hands-on team — and the people who sell your event are the same people who built it.
Questions store owners ask first.
How do you get paid?
We're not a retainer agency — there's no upfront fee. We earn on performance: depending on how the deal is structured, that's either a share of the event's profit or a percentage of the sales it drives. Either way, our upside is tied to yours — if the event doesn't perform, we don't win either. We'll walk you through the exact structure on a qualification call.
What do you need from me to run an event?
A real showroom and a willingness to run the proven playbook. Inventory usually isn't the blocker — if you're short, we can help solve that. The bigger thing to plan for is the operational side: a successful event drives a real surge in deliveries, customer pickups, and warehouse work, so you'll want the capacity, or the extra hands, to keep up. We handle the offer, ads, creative, signage, and tracking — and can put trained closers on your floor for the event.
How long does a partnership last?
Events run 3–5 months. That gives us time to build momentum in your market, run the event, and capture the buyers who didn't pull the trigger the first time. Most partners extend — once the momentum's there, they don't want to kill it.
Why only one store per market?
Our system works because it owns the attention in a market. Running the same playbook for two competing stores would cannibalize both. When we take your market, we lock it — your competitor can't hire us.
Do you only work with furniture stores?
Yes. Furniture retail is all we do. Every offer, ad angle, and sales script we use is built specifically for how furniture buyers think and decide.
How fast can we launch?
Once your market is confirmed open and we've scoped your inventory and goals, we can typically have a full event campaign built and live within a few weeks. Start with a qualification call below.
See if your market is still open.
Tell us about your store. If your market's available and you're a fit, we'll set up a call to map out your first event. No pressure, no canned pitch.
Marketing and sales events built only for furniture stores.
Epic Promo Guys is a furniture-only marketing and sales-event company. We help independent furniture retailers across the country drive showroom traffic, move aging inventory, and grow revenue with high-impact in-store sales events backed by a real digital advertising engine — not generic agency tactics.
Whether you're planning a high-impact promotional event, a grand opening, an inventory-reduction sale, or a going-out-of-business or liquidation sale, we build and run the whole machine: the offer and urgency, the Facebook and Instagram ad campaigns, the video and creative, the in-store signage, the trained sales crew, and the tracking that ties ad spend to real sales. One partner, one accountable team, one store per market — and we earn on performance, not retainers.